Bank Rebranding and Depositor Loyalty
Year of publication: |
2013
|
---|---|
Authors: | Disli, Mustafa |
Other Persons: | Schoors, Koen J. L. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Einlagengeschäft | Deposit banking | Einlagensicherung | Deposit insurance |
Extent: | 1 Online-Ressource (51 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 3, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2362884 [DOI] |
Classification: | G2 - Financial Institutions and Services ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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