Bank selection and customers’ perception of banks in Malaysia

The process customers go through in choosing a bank has been studied for several decades using different approaches. Understanding the needs and analyzing how the customers select their banks are crucial steps towards the improvement of customer satisfaction. In this study, an attempt is made to identify the determinants of bank selection and customers’ perception of banks in Malaysia.

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Year of publication:	2004
Authors:	Ismail, Norhazlin ; Selamat, Zarehan ; Boon, Ong Hway
Published in:	Philippine Review of Economics. - School of Economics. - Vol. 41.2004, 2, p. 103-122
Publisher:	School of Economics
Subject:	banking \| marketing \| customer satisfaction \| Malaysia

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Extent:	application/pdf
Type of publication:	Article
Classification:	E11 - Marxian; Sraffian; Institutional; Evolutionary ; E12 - Keynes; Keynesian; Post-Keynesian ; O11 - Macroeconomic Analyses of Economic Development
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008672427