Bankloyalität im Internetzeitalter : eine theoretische und empirische Untersuchung
von Claudio Deplazes
| Year of publication: |
2002
|
|---|---|
| Authors: | Deplazes, Claudio |
| Subject: | Konsumentenverhalten | Consumer behaviour | Bank | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 320 S graph. Darst 19 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2002 |
| Notes: | Auch als: Bank- und finanzwirtschaftliche Forschungen ; 343 |
| Classification: | Banken, Versicherungen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001713352