Banks & brands
Maurice Pedergnana ... (Hrsg.)
| Alternative title: | Banks and brands |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Pedergnana, Maurice (contributor) |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Markenpolitik | Bank | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 483 S. : Ill., graph. Darst. 23 cm |
|---|---|
| Series: | Branding competence. - Bern ; Stuttgart ; Wien : Haupt. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 475 - 483 |
| ISBN: | 3-258-06639-6 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004505862