Banks' marketing strategies and deposit mobilisation : a study of selected commercial banks in Nigeria
Year of publication: |
2020
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Authors: | Osuala, A. E. ; Uruakpa, N. I. ; Onoh, U. A. |
Published in: |
Accounting and taxation review : A&TR. - Benin City : International Accounting and Taxation Research, ISSN 2635-2958, ZDB-ID 3002831-0. - Vol. 4.2020, 2, p. 1-12
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Subject: | Bank marketing | corporate social responsibility | technology | restructuring | competition | Nigeria | Bank | Corporate Social Responsibility | Corporate social responsibility | Einlagengeschäft | Deposit banking | Wettbewerb | Competition |
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