Banks sell services, not things
Year of publication: |
1977
|
---|---|
Authors: | Shostack, G. Lynn |
Published in: |
Bankers' magazine. - Boston, Mass. [u.a.], ISSN 0730-4250, ZDB-ID 430309-X. - Vol. 160.1977, 1, p. 40-45
|
Subject: | Bankbetrieb | Vereinigte Staaten |
-
Aktuális nemzetközi pénzügyi kérdések
(1979)
-
Silber, William L., (1975)
-
The economics of bank credit cards
Russell, Thomas, (1975)
- More ...
-
Service positioning through structural change
Shostack, G. L., (1987)
-
Breaking free from product marketing
Shostack, G. Lynn, (1980)
-
Planung effizienter Dienstleistungen
Shostack, G. Lynn, (1984)
- More ...