Barcelona and SEAT, a history of lost opportunity : corporate marketing, nation branding, and consumer nationalism in the automotive industry
Year of publication: |
2015
|
---|---|
Authors: | Rius-Ulldemolins, Joaquim |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 16.2015, 4, p. 811-846
|
Subject: | Sociedad Española de Automóviles de Turismo | Barcelona | Herkunftsbezeichnung | Designation of origin | Markenarchitektur | Brand architecture | Kfz-Industrie | Automotive industry | Unternehmensgeschichte | Business history | Spanien | Spain |
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