Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Year of publication: |
2000
|
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Authors: | Scott Morton, Fiona |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 18.2000, 7, p. 1085-1104
|
Subject: | Markteintritt | Market entry | Markenführung | Brand management | Generika | Generic drugs | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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