Barriers to innovation diffusion in industrial networks : a systematic combining approach
Juho-Petteri Huhtala, Pekka Mattila, Antti Sihvonen and Henrikki Tikkanen
| Year of publication: |
2014
|
|---|---|
| Authors: | Huhtala, Juho-Petteri ; Mattila, Pekka ; Sihvonen, Antti ; Tikkanen, Henrikki |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 61-76
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Unternehmensnetzwerk | Business network | Werbewirtschaft | Advertising industry | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413703