Base of the pyramid entrepreneurship through silent design and effectuation
Year of publication: |
2023
|
---|---|
Authors: | Chakrabarti, Ronika ; Henneberg, Stephan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-11
|
Subject: | Base of the Pyramid (BoP) | Entrepreneurship | Silent Design | Effectuation | Entrepreneurship approach | Armutsbekämpfung | Poverty reduction | Unternehmensgründung | Business start-up |
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