Base-of-the-Pyramid-Strategien in Emerging Markets : interorganisationales Lernen zur Kreation von Innovationen in sektorübergreifenden Partnerschaften
Year of publication: |
2011
|
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Authors: | Venn, Ronald ; Berg, Nicola |
Published in: |
Zeitschrift für Management : ZfM. - Wiesbaden : Springer Gabler, ISSN 1861-4264, ZDB-ID 2222633-3. - Vol. 6.2011, 3, p. 261-286
|
Subject: | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Niedrigeinkommen | Low income | Wissenstransfer | Knowledge transfer |
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