Basic data analysis
Year of publication: |
2006
|
---|---|
Authors: | Smith, Scott M. ; Albaum, Gerald S. |
Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 195-229
|
Subject: | Marktforschung | Market research | Datenerhebung | Data collection | Datenqualität | Data quality |
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