Basic marketing : a global-managerial approach
William D. Perreault; E. Jerome McCarthy
| Year of publication: |
c 2005 ; 15. ed., internat. ed
|
|---|---|
| Authors: | Perreault, William D. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLI, 792, [44] S Ill., graph Darst, Kt 1 CD-ROM 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-111176-X ; 0-07-111332-0 ; 0-07-252523-1 ; 0-07-252527-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001950109