Basic marketing : a global-managerial approach
William D. Perreault ; E. Jerome McCarthy
| Other Persons: | Perreault, William D. (contributor) ; MacCarthy, Edmund Jerome (contributor) |
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| Publisher: |
Chicago [u.a.] : Irwin |
| Published items: |
3 hits in USB Köln Online Catalogue BWL
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| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | Frühere Aufl. u.d.T.: MacCarthy, Edmund Jerome: Basic marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004363078