Basic marketing research : integration of social media
Naresh K. Malhotra
| Year of publication: |
2012 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Marketing research | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 672 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-257018-3 ; 0-13-257018-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009346013