Bass plc: An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets
| Year of publication: |
1999
|
|---|---|
| Authors: | Vrontis, Demetris ; Vignali, Claudio |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 4-5, p. 391-405
|