BATIK INDUSTRY OF INDONESIA: THE RISE, FALL AND PROSPECTS

Batik clothes are a society national cultural heritage of Indonesia. In the last four decades has experienced profit, loss and legal intellectual property rights disputes in its business development. It has huge economic income contribution to economy development of Indonesia. The problem of lack of property rights to be implemented has made several losses of income and legal ownership. A better production technology combined together with high cultural philosophical value needs to be paid attention to maintain quality and its exclusivity. The government should be more serious to protect batik craft pattern designers in order ascertain legal ownership product and design through a formal laws confirmations. Batik needs a better and competitive business strategy to win future market globally.