Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition
Year of publication: |
2009
|
---|---|
Authors: | Brynjolfsson, Erik ; Yu (Jeffrey) Hu ; Rahman, Mohammad S. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 11, p. 1755-1765
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Internet markets | electronic commerce | cross-channel | competition | retailing | channel | niche products | geography | long tail |
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