Bayesian approach to ad budgets
Year of publication: |
1972
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Authors: | Enis, Ben M. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 1, p. 13-19
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Subject: | Werbungsausgaben |
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