Bayesian decision theory in advertising
Paul E. Green
| Year of publication: |
1964
|
|---|---|
| Authors: | Green, Paul E. |
| Published in: |
Marketing models : quantitative and behavioral. - Scranton, Pa. : International Textbook Comp.. - 1964, p. 280-295
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research. Vo. 2.1962 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539170