Bayesian decision theory in advertising
Paul E. Green
| Year of publication: |
1968
|
|---|---|
| Authors: | Green, Paul E. |
| Published in: |
Marketing models : Quantitative and behavioral. - Scranton, Pa. : International Textbook Co.. - 1968, p. 280-295
|
| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003563378