Bayesian neural network learning for repeat purchase modelling in direct marketing
Year of publication: |
2002
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Authors: | Baesens, Bart ; Viaene, Stijn ; Van den Poel, Dirk ; Vanthienen, Jan ; Dedene, Guido |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 138.2002, 1, p. 191-211
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