Bayesian nonparametric dynamic methods : applications to linear and nonlinear advertising models
Year of publication: |
2019
|
---|---|
Authors: | Bruce, Norris I. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 211-229
|
Subject: | advertising effectiveness | Dirichlet process mixture | hybrid particle filter | non-Gaussian kernel | particle filter | Rao-Blackwellized particle filter | Zeitreihenanalyse | Time series analysis | Zustandsraummodell | State space model | Bayes-Statistik | Bayesian inference | Werbung | Advertising | Nichtparametrisches Verfahren | Nonparametric statistics | Schätztheorie | Estimation theory |
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