Bayesian statistics and marketing
Peter E. Rossi; Greg M. Allenby; Robert McCulloch
| Year of publication: |
2006 ; Repr. with corr.
|
|---|---|
| Authors: | Rossi, Peter E. ; Allenby, Greg M. ; MacCulloch, Robert |
| Other Persons: | Rossi, Peter E. (contributor) ; McCulloch, Robert E. (contributor) |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Bayes-Statistik | Bayesian inference | Marktforschung | Market research | Theorie | Theory | Bayes-Entscheidungstheorie | Marketingforschung | Marketing | Bayes-Verfahren |
| Description of contents: | Table of Contents [gbv.de] ; Description [zbmath.org] |
| Extent: | X, 348 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. [335] - 339 |
| ISBN: | 0-470-86367-6 ; 978-0-470-86367-1 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft ; Methoden und Techniken der Volkswirtschaft ; Mathematische Statistik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003348960