"be Berlin" : eine Dachmarkenkampagne als Instrument des Stadtmarketings
Alternative title: | "be Berlin" : an umbrella brand campaign as an instrument for city marketing |
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Year of publication: |
2011
|
Authors: | Dietrich, Sarah |
Publisher: |
Hochschule Mittweida / 06 Medien. 06 Medien |
Subject: | Berlin | Stadtmarketing |
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