Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
Year of publication: |
2014
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Authors: | Kashmiri, Saim ; Mahajan, Vijay |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 79-93
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Subject: | Family firms | Recession | Advertising intensity | Innovation | Corporate social responsibility | Konjunktur | Business cycle | Familienunternehmen | Family business | Unternehmenserfolg | Firm performance | Corporate Social Responsibility | Strategisches Management | Strategic management |
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