Beaucre Merchandising Co. Ltd : a successfully internationalizing Korean apparel company
Byoungho Jin and Jae-Eun Chung
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Jin, Byoungho ; Chung, Jae-eun |
| Published in: |
Fashion brand internationalization : opportunities and challenges. - New York : Palgrave Macmillan, ISBN 978-1-137-52336-5. - 2016, p. 115-137
|
| Subject: | Bekleidungsindustrie | Clothing industry | Internationales Marketing | International marketing | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/978-1-137-52337-2_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500862