Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Year of publication: |
2021
|
---|---|
Authors: | Jiang, Zixi ; Xu, Jing ; Gorlin, Margaret ; Dhar, Ravi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 5, p. 908-924
|
Subject: | context effects | context-dependent choices | metacognitive information | misattribution | preference uncertainty | self-confidence | self-perceived attractiveness | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Entscheidung unter Unsicherheit | Decision under uncertainty | Risiko | Risk | Experiment | Entscheidung | Decision | Vertrauen | Confidence |
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