Becoming a Social Entrepreneur : Starting Out, Scaling up and Staying True

Cover -- Half Title -- Endorsement Page -- Title Page -- Copyright Page -- Table of Contents -- Preface: Listening to social entrepreneurs -- Acknowledgments -- Introduction -- Part 1: Before you -- Chapter 1: Lessons to learn -- Sanga's birthday -- Lessons left on the ground -- Note -- Chapter 2: Are you a social entrepreneur? -- A new wave -- From the sweet spot toward profit -- Which market? -- Mission, not profit, lights the way -- Are you a social entrepreneur? (Take two) -- Being a social entrepreneur -- Notes -- Part 2: You -- Chapter 3: Before they were social entrepreneurs -- Immerse yourself -- Life comes at you hard -- Survivor -- Off the track -- Invite the world in -- Knowing versus understanding -- Unflinching -- Real life -- Experienced with meaning -- Faux immersion -- Notes -- Chapter 4: Ideas -- Paths -- Sludge -- Impulse to act -- Developing an idea -- The doctor and the priest -- On whose shoulders? -- Complexity from simpler parts -- Intention for impact -- Recover, integrate, act -- Strong "number 2s" -- Notes -- Chapter 5: Necessity -- Is it necessary - Really necessary? -- Originality is not necessity -- Markets don't define necessity -- Notes -- Chapter 6: Join -- The siren call of social entrepreneurship -- Joining the chorus -- Necessary and unwelcome -- Chapter 7: Personal challenges -- Not just action -- Awards notwithstanding -- Work intensity -- Stress and risk -- You don't know your own venture -- Misunderstood -- Burning your social enterprise -- Myths and shells -- Notes -- Chapter 8: The sanities of ­ pro-social behavior -- Act for yourself -- act for others -- Persistence -- Flexibility -- Nonproductive persistence -- Your goodness or mine? -- Reframe -- A taste for equity -- Notes -- Chapter 9: Committing -- Ready? Really? -- Always stepping on the gas -- When your venture gives you lemons -- Breathe in.