Becoming an institutional brand : a long-term strategy for luxury goods
vorgelegt von Marcel W. Braun
| Year of publication: |
1997
|
|---|---|
| Authors: | Braun, Marcel W. |
| Subject: | Warenzeichen | Luxusgut |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 323 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | St. Gallen, Univ., Diss., 1997 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004317996