Becoming global, staying local : the internationalization of Bertelsmann, 1962-2010
Hartmut Berghoff
| Year of publication: |
2013
|
|---|---|
| Authors: | Berghoff, Hartmut |
| Published in: |
Family multinationals : entrepreneurship, governance, and pathways to internationalization. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-83671-5. - 2013, p. 169-190
|
| Subject: | Verlagsgruppe Bertelsmann | Familienunternehmen | Family business | Verlagswesen | Publishing industry | Globalisierung | Globalization | Unternehmensgeschichte | Business history | Deutschland | Germany | 1962-2010 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198689