Before the first export decision: internationalisation readiness in the pre-export phase
Year of publication: |
2007
|
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Authors: | Tan, Alvin ; Brewer, Paul ; Liesch, Peter Wayne |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 16.2007, 3, p. 294-309
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Subject: | Internationaler Markteintritt | International market entry | Export | Entscheidung | Decision | Organisatorischer Wandel | Organizational change | Theorie | Theory |
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