Behavior-based pricing in marketing channels
Krista J. Li
| Year of publication: |
March-April 2018
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|---|---|
| Authors: | Li, Krista J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 310-326
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| Subject: | behavior-based pricing | dynamic pricing | marketing channels | game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011864778