Behavior-based pricing in marketing channels
Year of publication: |
March-April 2018
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Authors: | Li, Krista J. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 310-326
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Subject: | behavior-based pricing | dynamic pricing | marketing channels | game theory | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy |
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