Behavioral and management science in marketing
Year of publication: |
1978
|
---|---|
Other Persons: | Davis, Harry L. (contributor) ; Cook, Victor J. (contributor) |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Marketing | Modell | Kongress | Chicago <Ill., 1969> | Marktforschung | Verhaltensforschung |
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