Behavioral biases in marketing
Year of publication: |
2020
|
---|---|
Authors: | Dowling, Katharina ; Guhl, Daniel ; Klapper, Daniel ; Spann, Martin ; Stich, Lucas ; Yegoryan, Narine |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 449-477
|
Subject: | Marketing | Consumer purchase decision making | Behavioral economics | Behavioral biases | Review | Verhaltensökonomik | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung unter Unsicherheit | Decision under uncertainty | Systematischer Fehler | Bias | Experiment |
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