Behavioral brand loyalty and consumer brand associations
Jenni Romaniuk; Magda Nenycz-Thiel
| Year of publication: |
2013
|
|---|---|
| Authors: | Romaniuk, Jenni ; Nenycz-Thiel, Magda |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 67-72
|
| Subject: | Markentreue | Brand loyalty | Markentransfer | Brand extension | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720387