Behavioral branding as a customer-centric strategy
Milanka Slavova; Neva Yalman
| Year of publication: |
2013
|
|---|---|
| Authors: | Slavova, Milanka ; Yalman, Neva |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 396-413
|
| Subject: | Interne Markenführung | Internal branding | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009669511