Behavioral consequences of overbooking service capacity
Year of publication: |
2007
|
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Authors: | Wangenheim, Florian v. ; Bayón, Tomás |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 4, p. 36-47
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Subject: | Dienstleistungssektor | Service industry | Fluggesellschaft | Airline | Revenue-Management | Revenue management | Kapazitätsauslastung | Capacity utilization | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Welt | World |
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