Behavioral decision research : a constructive processing perspective
Year of publication: |
2008
|
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Authors: | Payne, John W. ; Bettman, James R. ; Johnson, Eric J. |
Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 16-57
|
Subject: | Sozialforschung | Social research | Entscheidung | Decision | Verhalten | Behaviour |
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