Behavioral finance : what everyone needs to know

Cover -- Behavioral Finance -- Copyright -- Contents -- Preface -- Who Are the Authors? -- Why Did We Write This Book? -- What Is the Book About? -- Whom Do We Want to Thank? -- 1. Foundations and Psychological Concepts -- What Is Behavioral Finance? -- Why Is Behavioral Finance Important to Practitioners? -- What Are Some Cornerstones Underlying Behavioral Finance? -- What Is Prospect Theory and What Implications Does It Have for Choice Behavior? -- What Is the Disposition Effect and Why Is It Harmful to Investors? -- What Are Heuristics? -- What Role Do Heuristics Play in Forming Judgments and Making Decisions? -- How Does the Representativeness Heuristic Influence Judgment and Decision-​Making Behavior? -- What Are Two Common Biases Associated with the Representative Heuristic? -- What Is the Availability Heuristic and How Can It Affect Investment Decisions? -- What Role Does Anchoring Play When Making Investment Decisions? -- What Is the Affect Heuristic and How Does It Influence Decision-​Making? -- What Is Framing and How Can It Influence Decision-​Making? -- What Role Do Biases Play in Behavioral Finance? -- What Role Do Inefficient Markets Play in Behavioral Finance? -- What Developments Contributed to the Early Growth and Eventual Acceptance of Behavioral Finance? -- How Did the Financial Crisis of 2007-​2008 Spur the Relevance of Understanding Human Behavior? -- What Are Some Criticisms and Limitations of Behavioral Finance? -- Can Investors Exploit Market Anomalies Identified by Behavioral Finance in the Real World? -- What Insights Does Behavioral Finance Provide into the Volatility Puzzle? -- How Can Loss Aversion Help to Explain Investors' Behavior When the Market Goes Down? -- 2. Cognitive Biases -- What Are Behavioral Biases and Why Are They Important? -- What Are Cognitive Biases and Their Major Types?