Behavioral implications of the transition process from products to services
Year of publication: |
2005
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Authors: | Gebauer, Heiko ; Friedli, Thomas |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 20.2005, 2-3, p. 70-78
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