Behavioral industrial marketing research in Germany and the United States : a comparison
Year of publication: |
1985
|
---|---|
Authors: | Backhaus, Klaus |
Other Persons: | Koch, Franz-Karl (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 5, p. 375-382
|
Subject: | Marketing | USA | United States | Deutschland | Germany |
-
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T., (1986)
-
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley, (2009)
-
Idea reservoirs and new product commercialization
Elsenbach, Jörg M., (2009)
- More ...
-
Behavioral industrial marketing research in Germany and the United States--A comparison
Backhaus, Klaus, (1985)
-
Koch, Franz-Karl, (1987)
-
Verhandlungen bei der Vermarktung von Investitionsgütern : e. Plausibilitäts- u. Explorationsanalyse
Koch, Franz-Karl, (1988)
- More ...