Behavioral Issues in Pricing Management
Year of publication: |
2012
|
---|---|
Authors: | Özer, Özalp ; Zheng, Yanchong |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-175056-4. - 2012
|
Subject: | Preismanagement | Pricing strategy | Theorie | Theory |
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