Behavioral Pricing in Verkäuferschulungen : eine empirische Untersuchung
Jenny Magdolna Wessel
| Year of publication: |
2014
|
|---|---|
| Authors: | Wessel, Jenny Magdolna |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Behavioral pricing | Verkaufspersonal | Salespeople | Qualifikation | Occupational qualification | Feldforschung | Field research | Preisbildung | Wirtschaftliches Verhalten | Verkaufsschulung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 74 S., S. XIII - XXXII Ill. 21 cm |
|---|---|
| Series: | AutoUni-Schriftenreihe. - Wiesbaden, Germany : Springer Vieweg, ISSN 1867-3635, ZDB-ID 2458732-1. - Vol. 72 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Magdeburg, Univ., Diss., 2014 |
| ISBN: | 3-8325-3875-5 ; 978-3-8325-3875-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478416