Behavioral return interventions : how behavioral science helps prevent returns in e-commerce
Year of publication: |
2022
|
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Authors: | Pfrang, Thilo ; Spreer, Philipp |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 4, p. 24-33
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Subject: | Verhaltensökonomik | Behavioral economics | Kapitaleinkommen | Capital income | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Verhalten | Behaviour |
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