Behavioral science offers fresh insights on new product acceptance
Year of publication: |
1965
|
---|---|
Authors: | Shaw, Steven J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 29.1965, 1, p. 9-13
|
Subject: | Innovation | Vereinigte Staaten |
-
Market and trade as drivers of innovation
Campos, Maria de Fátima Sales de Souza, (2015)
-
Clark, Jennifer, (2014)
-
Analysis of the relationship among innovation performance, economic development and social welfare
Molnár, László, (2015)
- More ...
-
Behavioral science in personal selling communication
Shaw, Steven J., (1965)
-
Behavioral science offers fresh insights on new product acceptance
Shaw, Steven J., (1967)
-
The challenge of travel development in South Carolina
Shaw, Steven J., (1967)
- More ...