The behavioral sequence of information education services industry in Taiwan: relationship bonding tactics, relationship quality and behavioral loyalty
Year of publication: |
2007
|
---|---|
Authors: | Liang, Chiung‐Ju ; Wang, Wen‐Hung |
Published in: |
Measuring Business Excellence. - Emerald Group Publishing Limited, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 11.2007, 2, p. 62-74
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Information services |
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