Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung

Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumersÂ´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.

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Year of publication:	2008
Authors:	Heer, Ines M.
Published in:	German Journal of Agricultural Economics. - Department für Agrarökonomie. - Vol. 57.2008, 5
Publisher:	Department für Agrarökonomie
Subject:	consumer behavior \| direct marketing \| econometric model \| Consumer/Household Economics \| Demand and Price Analysis \| Institutional and Behavioral Economics

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008802734