Behavioural research for marketing : a practitioner's handbook
Julian Adams
| Year of publication: |
2023
|
|---|---|
| Authors: | Adams, Julian |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Marktforschung | Market research | Verhalten | Behaviour | Theorie | Theory |
Online Resource
| Extent: | 1 Online-Ressource (218 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-1-003-16993-2 ; 1-003-16993-7 ; 978-1-000-60918-9 ; 1-000-60918-9 ; 978-1-000-60917-2 ; 1-000-60917-0 ; 978-0-367-77131-7 ; 978-0-367-77133-1 |
| Other identifiers: | 10.4324/9781003169932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022373