Behaviourism in the study of salesperson-customer interactions
| Year of publication: |
1996
|
|---|---|
| Authors: | Cadogan, John W. ; Simintiras, Antonis C. |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 34.1996, 6, p. 57-64
|